Why Can’t Project Completion be a KR?
If you make a Key Result a project, you are locked into it even if it doesn’t work. Let’s pretend your OKRs look like this.
“Customers love us so much, they are our sales team.”
KR: New Self-service help area
KR: Love-driven marketing place, with tv commercials
KR: Customer service completes sales training.
It is completely possible to achieve every single one of these and not have any number you care about move. Revenue could stay flat. Acquisition could go down. Retention could do a belly flop. Once your team is checking to do lists instead of watching metrics, you’ve institutionalized self-delusion. You are also micromanaging, which is the easiest way to drive away A-players.