The Goal Fits the Team

Beyond the Usual OKR approach

Eisenhower Matrix

Exploratory OKRs

In the early days of TeaBee, Hannah is trying to convince Jack to explore Restaurant Suppliers as a potential Market. Exploratory OKRs could have made that run more smoothly.
Later Hannah and Jack decide they will commit to exploring the restaurant supplier target market. But when will they know it’s working, orif they need to pivot?

Hypothesis OKRs

  • Bookkeepers Are Delighted by our Auto-Categorization System
  • Designers can’t imagine designing interfaces without our Usability Error Detection Algorithm
  • Product Managers Love Meetings When Using Our Agendaware
  • Sales/Revenue
  • Conversions from Competitors
  • Willingness to recommend your software to peers
  • Prepayment for vaporware
When you have a big initiative, you need to set milestone OKRs: outcomes you want to hit to reduce risk for projects that take multiple quarters. That way you can shift your strategy if something isn’t working.

Milestone OKRs: Outcome-Based Milestones

  • NO: Get new CPAP lightweight mask prototype built
  • YES: New CPAP lightweight mask prototype produces better sleep for 8 of 10 testers
  • NO: Strategy for 2021 draft finished
  • YES: Strategy for 2021 draft approved by C-suite (trust me, it’s a stretch goal.)
  • NO: New quality assurance tracker database finished (task milestone for a new quality assurance tracker tool)
  • YES: New Quality assurance tracker database approved by stakeholders and SME’s (Subject matter experts)
Nothing is more intoxicating that a team that’s making real measurable impact in the world.

OKRs Are Always About Outcomes



Designing business, and the business of design.

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