This got some hackles up in a discussion forum. I believe Empathy is encompassed by context. Again, each stage/step is a body of knowledge. Empathize only recognizes the humans in the scenario. Context recognizes the environment, the ecosystem, the constraints, the business model, the history (including what has worked and what has failed in the past), the cultural assumptions… I’d be open to Compassionate Context (I’ve always preferred compassion to empathy in design anyhow) but part of being a Design Thinker is recognizing all problems live in a large CONTEXT.

It’s not enough to be user centered, you must be environment-aware as well.

Also, if someone’s only issue is a image caption, well I guess I’ve done a decent job.

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Designing business, and the business of design.

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